CarGurus.com is a website who says that their goal is to make online car shopping more transparent by giving consumers access to a free shopping engine which instantly analyzes millions of car listings and shows you the best deals.
All you have to do is enter your zip code and the car you are interested in purchasing, and the search engine will compile car listings in your area and then divide them into listings you should consider and those you should avoid.
The way this system works is by using something they call the Instant Market Value of the vehicle. This IMV is an estimation of the fair retail market price of a car based on an analysis of comparable car listings in your area.
This value estimation takes into account the make, model, trim, year, mileage, options and vehicle history and then marks the listing as a great, good, fair or overpriced deal. All prices are found and analyzed in “real time.”
It is important to note, however, that the CarGurus.com shopping engine is only really aimed at helping consumers find the best price, not necessarily the best overall deal. In addition, currently there is no advanced search option.
This means that you are only able to search by your location and the make and model of your car – no choices of leather interior, upgraded stereo systems, or any other potential options. If you have any specific requests for the car you are looking for, you will have to search through listings manually to determine this information.
However, the website does also provide an active online user community which they say can provide you with guidance and answers regarding cars, dealers, maintenance, and more. The bottom line, they say, is helping you find the best deal and then help arm you with the information you need to negotiate with the dealer.
And if you are a seller, not a buyer, CarGurus.com says they can help you determine how to appropriately price the car you are selling and then connect with a community of interested buyers, both online and through a mobile app.
If you have any experience with this service, please leave your CarGurus.com reviews below.