Automotive Trends: New Car Buyer Demographics 2020

The average buyer of a new car, according to the National Automobile Dealers Association (NADA) in 2015, earned about $80,000 per year.

A study by the University of California-Davis showed that in California, people with income over $150,000 per year purchase a third of electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs). People with household income of $100,000 to $149,000 account for about 20% and people with household income of $50,000 to $99,999 per year account for about 27% of these vehicles.

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